Newwave Solutions Shines at Softwave 2025: Stepping into the Korean Technology Market

Insights
December 22, 2025
Newwave Solutions Shines at Softwave 2025: Stepping into the Korean Technology Market

From December 3–5, 2025, Newwave Solutions joined Softwave 2025 – one of Korea’s leading ICT exhibitions held in Seoul, bringing together technology companies, startups, and global experts. Over three days, the event offered a dynamic space for conversations, networking, and exploring emerging trends shaping the future of tech. For Newwave Solutions, Softwave 2025 was not only an opportunity to strengthen its presence in Korea but also to reinforce its position as a Trusted Tech Partner in global digital transformation. 

Softwave 2025: Where AI Sets the Pace for the Next Tech Wave 

This year’s edition spotlighted AI-driven software innovation, focusing on how artificial intelligence is reshaping operations, optimizing resources, and accelerating enterprise-level innovation. With nearly 350 participating companies from Korea, Japan, Southeast Asia, and Europe, Softwave 2025 served as a major platform to showcase practical AI applications across Software, Manufacturing, Finance, Logistics, and Digital content. 

Newwave Solutions at Softwave 2025 
Newwave Solutions at Softwave 2025

For the Korean market, where AI investment is rapidly scaling across industries, the event played a pivotal role in connecting businesses with partners capable of fast, flexible execution and strong engineering capabilities. This created the right stage for Newwave Solutions to demonstrate its strengths. 

Newwave Booth: Technology that Connects and Creates Value 

This year, Newwave Solutions co-exhibited with UPP Global Technology, sharing perspectives on market needs while supporting each other through technical discussions throughout the event. The Newwave booth saw strong foot traffic, with approximately 200 visitors over three days. A key achievement was our proactive outreach, where we secured business cards and identified collaboration opportunities with over 70 IT companies. We also advanced our strategic goals by meeting directly with 20 CEOs during the dedicated C-level Meetup. 

Newwave Solutions at Softwave 2025
Newwave Solutions at Softwave 2025

At Softwave 2025, Newwave Solutions introduced its IT Outsourcing service suite, a model that is still relatively new to many Korean businesses, including: 

Visitors showed strong interest in Newwave’s AI implementation capabilities as well as its flexible resource models designed to shorten development timelines and optimize costs. The booth setup allowed for in-depth 1:1 conversations, supported by real product demos and case studies that demonstrated the team’s technical expertise and delivery process. 

“Korean enterprises are prioritizing advanced tech solutions that accelerate development, enhance productivity, and reduce costs, which creates a significant opportunity for outsourcing companies like Newwave Solutions.” 

-Mrs. Ngoc Anh, Team Sale KR-

Strategic Insights from a Fast-Growing Market 

Softwave 2025 also offered valuable insights into how Korean companies evaluate technology partners. Three criteria consistently stood out: 

  1. Service quality and technical capability 
  2. Transparent and optimized cost structure 
  3. Clear, efficient communication throughout the project 
Understanding customer needs is a core strategic priority for Newwave 
Understanding customer needs is a core strategic priority for Newwave

These priorities strongly align with Newwave Solutions’ approach to global projects, where engineers, BAs, QA specialists, and technology experts follow international standards such as AWS, ISTQB, and Scrum, and operate under Agile delivery models familiar to global clients. 

Observations from the event reaffirm a growing demand for flexible, high-quality development teams, a capability in which Newwave Solutions has extensive experience, especially for organizations looking to scale their tech capacity while maintaining speed and cost efficiency. 

Closing the Softwave 2025 Journey 

Softwave 2025 delivered far more than visibility. It offered a deeper understanding of the Korean market, including its expectations, technology priorities, and long-term growth direction within one of Asia’s most advanced digital economies. 

Newwave Solutions extends sincere thanks to all partners, clients, and business representatives who visited our booth and joined us in meaningful conversations. We remain committed to building an intelligent technology ecosystem and delivering AI-powered, agile software solutions that enhance efficiency, security, and innovation for global enterprises. 

With our focus on quality, speed, and long-term partnership, Newwave Solutions will continue strengthening its position as a Trusted Tech Partner for Agile Digital Transformation, contributing to the next chapter of digital growth across the region and around the world. 

For partnership inquiries: 

 

To Quang Duy is the CEO of Newwave Solutions, a leading Vietnamese software company. He is recognized as a standout technology consultant. Connect with him on LinkedIn and Twitter.

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